Nationwide Super – small business super business

Our new Nationwide Super branding was launched in mid-March. As part of a strategic review of the Fund, we’ve redefined why we’re in business, what we’re delivering and how we’re going to do it.

The result includes a fresh new look and a change in our branding from NSF Super to Nationwide Super. We’re positioning ourselves to cater for the changing needs of Australian workers and the small-to-medium-sized businesses employing them. The brand refresh is designed to better reflect our work with business owners and their employees across Australia.

We’ve always had a strong history in the business sector, supporting small-to-medium enterprises – some of our biggest contributing employers with hundreds of our members, have been with us since they were fledgling businesses in the late-80’s and early-90’s.

Our Chief Executive Officer Ian Morante, said repositioning the brand would show our support for a sector that is often overlooked by other funds.

“We’ve always worked closely with small business and we understand the massive contribution and value this sector makes to the economy,” Mr Morante said.

“Small businesses are the backbone of the Australian economy and employ more than 44 per cent of Australia’s workforce.”

“Nationwide Super must continue to be competitive in the market and deliver quality, demand-driven products and services that match the needs of SMEs, entrepreneurs and employees that we support across the country.”

To support our launch, we’ve created a series of videos and advertisements showcasing just a few of the small business success stories amongst our contributing employers, including well-known horse trainer Kris Lees from Lees Racing, and Gail Melluish and the team from Cardiff Veterinary Hospital.

We’re always looking for more success stories too, so if you’d like to share the journey of your own business with us, we’d love to hear from you !